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Corporate Innovation and Entrepreneurship

Corporate Innovation and Entrepreneurship is a new major within the Smeal College of Business. The major is designed to develop problem solving skills, recognize business opportunities and plans for entrepreneurial ideas.

Corporate Innovation and Entrepreneurship Video 

 

The ability to adapt to a rapidly changing social and business environment can yield great rewards and returns, but it requires innovative, multifunctional individuals able to adapt to and develop new technologies, innovations,  and businesses amid a wider environment of change, uncertainty, and ambiguity. The Corporate Innovation and Entrepreneurship (CIENT) major is designed for students interested in starting and managing new businesses, as  well as students interested in managing innovation and re- inventing current businesses, with the intent of growing the economy and providing jobs for a diverse workforce.

The CIENT major is designed to develop problem solving and creative thinking skills, along with the ability to spot trends, recognize opportunities, and develop plans to capitalize on high-potential ideas. Emerging entrepreneurs and innovative managers of small to large businesses must be competent in various mediums of communication,  have good negotiation skills, lead with ethics and integrity, and be grounded in business aspects of planning, capital investing, goal setting, and decision making.