Marketing Degree Requirements - 2020-21

Smeal College - Marketing Department

B.S. Marketing (MKTG_BS) – Academic Year 2020-21

MKTG_BS Suggested Academic Plan 2020-21

Department Notes - Marketing Focus Area Course Sequences

Brand Management – Take MKTG 472 and two courses from MKTG 327, MKTG 422, MKTG 437, MKTG 445, or MKTG 473

Consultative Selling – Take MKTG 428 and two courses from MKTG 426, MKTG 410, MKTG 440, or MKTG 474

Digital Marketing – Take MKTG 473 and two courses from MKTG 327, MKTG 422, MKTG 437, MKTG 445, or MKTG 472

Marketing Analytics – Take MKTG 474 and two courses from MKTG 426, MKTG 449, or MKTG 473

Retail and Merchandise Marketing – Take MKTG 327and two courses from MKTG 422, MKTG 437, or MKTG 440

Sports Marketing – Take MKTG 443 and two courses from MKTG 428, MKTG 410, or MKTG 449

General Marketing – Students interested in a career in Marketing with broad opportunities upon graduation should select courses in the Additional Marketing area based on interest and future career plans.

A. GENERAL EDUCATION

a. Writing and Speaking (GWS) – Complete 3 credits in each area with grades of C or better (9 credits)

i. Composition – ENGL 015 (3), ENGL 030 (3), ESL 015 (3), ENGL 137H (3), or CAS 137H (3)

ii. Speech – CAS 100 (3), CAS 100A (3), CAS 100B (3), CAS 100C (3), CAS 138T (3), or ENGL 138T (3)

iii. Effective Writing – ENGL 202D (3)

b. Quantification (GQ) – Complete the following two categories with grades of C or better

i. Calculus – MATH 110 (4), MATH 140 (4), or MATH 140B (6)

ii. Statistics – SCM 200 (4) or STAT 200 (4)

c. Global, Cultural, and Integrative Studies – Courses may satisfy General Education, Major, or Elective requirements

i. Complete 6 Inter-Domain (N) and/or Linked (Z) credits

ii. Complete 3 United States Culture (US) credits

iii. Complete 3 International Culture (IL) credits

d. Natural Sciences (GN) – Complete 9 GN credits with at least 3 credits that are not Inter-Domain

e. Arts (GA) – Complete 6 GA credits with at least 3 credits that are not Inter-Domain

f. Humanities (GH) – Complete 6 GH credits with at least 3 credits that are not Inter-Domain

g. Social and Behavioral Sciences (GS) - Complete the following two categories (6 credits)

i. ECON 102 – Introductory Microeconomic Analysis and Policy (3)

ii. Complete 3 GS credits (3)

h. Health and Wellness (GHW) - Complete 3 GHW credits that are not Inter-Domain

B. COLLEGE REQUIREMENTS

a. World Language – Demonstrate proficiency at the 12th credit level (4 credits)

b. ECON 104 – Introductory Macroeconomic Analysis and Policy (3 credits)

c. Foundation Business Courses – Take the following at Penn State with grades of C or better (13 credits)

ACCTG 211 – Financial and Managerial Accounting for Decision Making (4) [Prerequisite: MATH 21 or higher or satisfactory score on the mathematics placement examination]

MGMT 301 – Basic Management Concepts (3) [Prerequisite: (ENGL/ESL 15 or ENGL 30 or ENGL/CAS 137H) and (ECON 102 or 104) and MATH 21 or higher or satisfactory score on the mathematics placement examination]

MKTG 301 – Principles of Marketing (3) [Prerequisite: (ENGL/ESL 15 or ENGL 30 or ENGL/CAS 137H) and (ECON 102 or 104) and MATH 21 or higher or satisfactory score on the mathematics placement examination]

FIN 301 – Corporation Finance (3) [Prerequisite: (ENGL/ESL 15 or ENGL 30 or ENGL/CAS 137H) and ACCTG 211 and (ECON 102 or 104) and (SCM 200 or STAT 200)]

d. Core Business Courses - Take the following prescribed courses (15 credits)

SCM 301 – Supply Chain Management (3) [Prerequisite: ACCTG 211 and ECON 102 and (SCM 200 or STAT 200)]

MIS 250 – Introduction to Problem Solving with Spreadsheet Analysis and Information Systems Management (3)

BA 342 – Socially Responsible, Sustainable and Ethical Business Practice (3) [Prerequisite: MGMT 301/301W; Concurrent: FIN 301 and MKTG 301 and SCM 301]

BLAW 341 – Business Law I: Introduction to Contracts, Liability Issues, and Intellectual Property (3) [Prerequisite: MGMT 301/301W; Concurrent: FIN 301 and MKTG 301 and SCM 301]

BA 411 – Analyzing Business and Industry (3) [Prerequisite: BLAW 341 and FIN 301]

PLEASE NOTE: Smeal College of Business Residency Policy - Pursuant to accreditation standards of the Association to Advance Collegiate Schools of Business (AACSB), the Smeal College of Business requires that all upper-division courses within the sponsoring department must be completed in residence at University Park under the instruction of Smeal College faculty. Students in the Marketing (MKTG_BS) major must complete the following prescribed and additional 300-level and 400-level courses in residence with Smeal College faculty.

C. PRESCRIBED MARKETING COURSES – Take the following prescribed courses (9 credits)

A grade of C or better is required in all courses.

MKTG 330 – Consumer Behavior (3) [Prerequisite: MKTG 301]

MKTG 342 – Marketing Research (3) [Prerequisite: MKTG 301]

MKTG 450W – Marketing Strategy (3) [Prerequisite: MKTG 330 and MKTG 342]

D. ADDITIONAL MARKETING COURSES – Select three courses from the following (9 credits)

A grade of C or better is required in all courses.

MKTG 327 – Retailing (3) [Prerequisite: MKTG 301]

MKTG 410 – Personal Selling (3) [Prerequisite: MKTG 301]

MKTG 422 – Advertising and Sales Promotion Management (3) [Prerequisite: MKTG 330 or MKTG 342]

MKTG 426 – Business Marketing (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 428 – Advanced Sales Management (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 437 – Advanced Retailing and Merchandise Management (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 440 – Services Marketing (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 442 – Sustainable Behavior of Consumers, Firms, and Societies (3) [Prerequisite: BA 342 or SUST 200 or CED 152]

MKTG 443 – Sports Marketing (3) [Prerequisite: MKTG 301]

MKTG 445 – Global Marketing (IL) (3) [Prerequisite: MKTG 301]

MKTG 449 – Sports Business Market Strategy (3) [Prerequisite: MKTG 301]

MKTG 472 – Strategic Brand Management (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 473 – Digital Marketing (3) [Prerequisite: MKTG 330 and MKTG 342]

MKTG 474 – Marketing Analytics (3) [Prerequisite: MKTG 330 and MKTG 342]

E. SUPPORTING COURSES: Smeal Two-Piece Sequence – Select one Two-Piece Sequence from the list below (6 credits)

F. ELECTIVES – Complete 14 credits

SUPPORTING COURSES LIST (Smeal College Two-Piece Sequence) – Select one two-piece sequence (6 credits)

Accounting – Select two courses from the following

ACCTG 404 – Managerial Accounting: Economic Perspective (3) [Prerequisite: ACCTG 211 and (SCM 200 or STAT 200) and ECON 102]

ACCTG 471 – Intermediate Financial Accounting I (3) [Prerequisite: ACCTG 211]

ACCTG 472 – Intermediate Financial Accounting II (3) [Prerequisite: ACCTG 471]

Business Law – Select two courses from the following

BLAW (RM) 424 – Real Estate Law (3) [Prerequisite: BLAW 341]

BLAW (RM) 425 – Business and Environmental Regulation (3) [Prerequisite: BLAW 341]

BLAW 441 – Agency, Employment and Business Structure (3) [Prerequisites: BLAW 341 and FIN 301]

BLAW 444 – Advanced UCC and Commercial Transactions (3) [Prerequisites: BLAW 341, ACCTG 211, and FIN 301]

BLAW 445 – Advanced Intellectual Property and Competition Law (3) [Prerequisite: BLAW 441]

BLAW 446 – Employment Law (3) [Prerequisite: BLAW 441]

BLAW 447 – Entertainment Law (3) [Prerequisite: BLAW 341]

Business Sustainability – Take the following two courses. Courses cannot double count for the two-piece sequence and additional Marketing area.

BA 441 – Strategies for Enterprise Sustainability (3) [Prerequisite: BA 342]

BA (MKTG) 442 – Sustainable Behavior of Consumers, Firms and Societies (3) [Prerequisite: BA 342]

SCM 448 – Building Sustainable Supply Chains (3) [Prerequisite: SCM 301]

Corporate Diversity – Take the following two courses

MGMT 320 – Establishing Workforce Diversity and Inclusion (3)

MGMT 445 – Managing a Diverse Workforce (US) (3) [Prerequisite: MGMT 301]

Corporate Innovation and Entrepreneurship – Take the following two courses

MGMT 425 – New Venture Creation (3) [Prerequisite: (ECON 102 or ECON 104) and (CAS 100 or CAS 137T)]

MGMT 453 – Creativity and Innovation (3) [Prerequisite: MGMT 301]

Economics – Select courses based on the following

a. Select 3 credits of 300/400 level Economics

b. Select 3 credits of 400 level Economics

Finance – Select two courses from the following

FIN 305 – Financial Management of the Business Enterprise (3) [Prerequisite: FIN 301]

FIN 406 – Security Analysis and Portfolio Management (3) [Prerequisite: FIN 301]

FIN 408 – Financial Markets and Institutions (3) [Prerequisite: FIN 301]

Information Systems Management – Take the following two courses

MIS 301 – Business Analytics (3) [Prerequisite: SCM 200 or STAT 200; Concurrent: (MATH 110 or MATH 140) and (MIS 204 or MIS 250)]

MIS 446 – Information Technology and Business Strategy (3) [Prerequisite: MIS 301 or MIS 390]

International Business – Select two courses from the following

IB 303 – International Business Operations (IL) (3) [Prerequisite: 5th semester standing or higher]

IB 403 – International Business and National Policies (3) [Prerequisites: ACCTG 211 and FIN 301]

IB 404 – Contemporary Issues in International Business (3) [Prerequisites: ACCTG 211 and FIN 301]

IB 450 – Business Environment of Europe (3) [Prerequisite: ACCTG 211; FIN 301]

IB 460 – International Business in Emerging Nations (3) [Prerequisites: ACCTG 211and FIN 301; Concurrent: IB 303]

IB 470 – International Development in an African Context (3) [Prerequisite: 5th semester standing or higher]

Management – Select courses based on the following

a. Take the following course

MGMT 326 – Organizational Behavior and Design (3) [Prerequisite: MGMT 301]

b. Select one of the following courses

MGMT 461 – International Management (IL) (3) [Prerequisite: MGMT 301]

MGMT 471 – Strategic Management (3) [Prerequisite: MGMT 326; Concurrent: BA 411]

Real Estate – Take the following two courses

RM 303 – Real Estate Fundamentals (3) [Prerequisite: 4th semester standing or higher]

RM 450 – Contemporary Issues in Real Estate Markets (3) [Prerequisite: RM 303 or RM 330W]

Risk Management – Take the following two courses

RM 302 – Risk and Insurance (3) [Prerequisite: 4th semester standing or higher]

RM 440 – Risk, Strategy, and Decision Making (3) [Prerequisite: RM 302 or RM 320W or RM 303 or RM 330W]

Supply Chain and Information Systems – Select two courses from the following

SCM 404 – Demand Fulfillment (3) [Prerequisite: SCM 301]

SCM 405 – Manufacturing and Services Strategies (3) [Prerequisite: SCM 301]

SCM 406 – Strategic Procurement (3) [Prerequisite: SCM 301]

In lieu of completing a two-piece sequence, students in Marketing (MKTG_BS) may complete one of the designated University minors listed below provided the program has a minimum of six credits of 400-level coursework to use in the two-piece category.

Smeal College Minors

Information Systems Management - ISM_UMNR

International Business - IB_UMNR

Legal Environment of Business - LEBUS_UMNR

Supply Chain and Information Sciences & Technology - SCIST_UMNR

Penn State Minors

Economics - ECON_UMNR

Entrepreneurship and Innovation - ENTI_UMNR

Information Sciences and Technology - IST_UMNR

Mathematics - MATH_UMNR

Media Studies - MEDIA_UMNR

Psychology - PSY_UMNR

Sociology - SOC_UMNR

Statistics - STAT_UMNR

World Language Minors

Arabic Language - ARAB_UMNR

Chinese Language - CHNS_UMNR

French and Francophone Studies - FR_UMNR

German - GER_UMNR

Greek - GREEK_UMNR

Hebrew - HEBR_UMNR

Italian - IT_UMNR

Japanese Language - JAPNS_UMNR

Korean Language - KORLG_UMNR

Latin - LATIN_UMNR

Portuguese - PORT_UMNR

Russian - RUS_UMNR

Russian Translation - RUST_UMNR

Spanish - SPAN_UMNR