Marketing
Marketing major information
Global Awareness and Understanding (GAU) Course List
Department of Marketing
Marketing Requirements
Recommended Academic Plan — Marketing 2006 through 2009
| 1st Semester | Credits |
| PSU 006 First Year Seminar | 1 |
| § ENGL 015 or 030 (GWS) Composition | 3 |
| § MATH 110 or 140 (GQ) Calculus | 4 |
| § ECON 002 Microeconomics | 3 |
| Foreign Lang | 4 |
| 2nd Semester | Credits |
| § ECON 004 Macroeconomics |
3 |
| § B A 241 Law or B A 242 Ethics | 2 |
| § MIS 204 Bus Info Systems | 3 |
| Foreign Lang or Electives | 4-3 |
| Natural Science (GN) | 3 |
| 3rd Semester | Credits |
| § ACCTG 211 Fin/Manage Acctg | 4 |
| § B A 242 Ethics or B A 241 Law | 2 |
| Foreign Language or Electives | 4-3 |
| Gen Education (GA/GH/GS) | 3 |
| Global Awareness (GA/GH/GS) | 3 |
| 4th Semester | Credits |
| § SCM 200 or STAT 200 (GQ) | 4 |
| ENGL 202D (GWS) Bus Writing | 3 |
| CAS 100 (GWS) Speech | 3 |
| Natural Science (GN) | 3 |
| Gen Education (GA/GH/GS) | 3 |
| 5th Semester | Credits |
| B A 302 Supply Chains | 2 |
| B A 303 Marketing | 2 |
| Two-Piece Sequence | 3 |
| Global Awareness (GA/GH/GS) | 3 |
| Health/KINES (GHA) | 3 |
| Gen Education (GA/GH/GS) | 3 |
| 6th Semester | Credits |
| B A 301 Finance | 2 |
| B A 304 Manage and Org | 2 |
| MKTG 330 Consumer Behavior | 3 |
| MKTG 342 Marketing Research | 3 |
| Two-Piece Sequence | 3 |
| Electives | 3 |
| 7th Semester | Credits |
| MKTG 445 Global Marketing | 3 |
| MKTG 400 Level | 3 |
| B A 411 Analyzing Business and Industry | 3 |
| Natural Science (GN) | 3 |
| Electives | 2-4 |
| 8th Semester | Credits |
| MKTG 450W Marketing Strategy | 3 |
| MKTG 400 Level | 3 |
| Gen Education (GA/GH/GS) | 3 |
| Electives | 3 |
Bold type requires grade of C or better.
Italics indicates courses that satisfy both major and General Education requirements.
GWS, GQ, GA, GH, GS, and GHA are codes used to identify General Education requirements.US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements.
W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.
§ Entrance to Major requirement.
Marketing (MKTG) Requirements 2005 through 2009
- Take all of the following Marketing courses (12 credits) - A grade of "C" or higher is required in all MKTG courses.
- MKTG 330 (3) Consumer Behavior [Prerequisite: B A 303]
- MKTG 342 (3) Marketing Research [Prerequisite: B A 303; SCM 200 or STAT 200]
- MKTG 445 (3) (IL) Global Marketing [Prerequisite: B A 303]
- MKTG 450W (3) Marketing Management Policies and Programs [Prerequisites: MKTG 330; MKTG 342]
- Select two additional Marketing courses (6 credits) from the following - A grade of "C" or higher is required in all MKTG courses.
- MKTG 422 (3) Advertising and Sales Promotion Management [Prerequisite: MKTG 330 or MKTG 342]
- MKTG 426 (3) Business Marketing [Prerequisites: MKTG 330; MKTG 342]
- MKTG 428 (3) Sales Management [Prerequisites: MKTG 330; MKTG 342]
- MKTG 435 (3) Marketing and Society [Prerequisites: MKTG 330; MKTG 342]
- MKTG 437 (3) Advanced Retailing and Merchandise Management [Prerequisites: MKTG 330; MKTG 342]
- MKTG 440 (3) Services Marketing [Prerequisites: MKTG 330; MKTG 342]
- Select one Two-Piece Sequence (6 credits) from the following list
- Accounting - Select two courses from the following
- ACCTG 404 (3) Managerial Accounting
- ACCTG 471 (3) Intermediate Financial Accounting I
- ACCTG 472 (3) Intermediate Financial Accounting II
- Economics- Select two courses from the following
- Entrepreneurship- Take the following two courses
- MGMT 425 (497G) (3) New Venture Creation
- MGMT 426 (497E) (3) Invention Commercialization
- Finance- Take the following two courses
- FIN 305 (3) Financial Management of the Business Enterprise
- FIN 408 (3) Financial Markets and Institutions
- Information Systems Management- Take the following two courses
- Insurance - Take the following two courses
- International Business- Select two courses from the following
- I B 303 (3) International Business Operations
- I B 403 (3) International Business and National Policies
- I B 404 (3) Contemporary Issues in International Business
- I B 440 (3) Globalization and Its Implications
- I B 450 (3) Business Environment of Europe
- Management- Take the following two courses
- Management Information Systems- Select two courses from the following
- MIS 431 (3) Business Data Management
- MIS 432 (3) Information Systems Analysis, Design, and Implementation
- MIS 436 (3) Business Data Communications
- Real Estate- Select two courses from the following
- Risk Analysis- Select two courses from the following
- B A 427 (3) Risk and Decisions
- INS 405 (3) Corporate Risk Management
- SCM 456 (3) Supply Chain Risk Analysis
- Supply Chain and Information Systems- Take the following two courses
In lieu of a sequence, complete a University approved minor
