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Marketing

Marketing major information

Global Awareness and Understanding (GAU) Course List
Department of Marketing
Marketing Requirements

Academic and Enrollment Criteria for Entering Marketing

Entrance to the Marketing (MKTG) major is based on University policy, which outlines strict procedures for applying to and being offered enrollment in a Smeal College major. Offers are competitive and decisions are based on the following:

  • Completion of the following Entrance-to-Major courses by the end of Spring semester of your second year: ACCTG 211, [B A 241 & B A 242 (or B A 243)], ECON 002, ECON 004, [ENGL 015 or ENGL 030], MIS 204, [MATH 110 or MATH 140], and [SCM 200 or STAT 200].
  • Earning a grade of "C" or higher in ACCTG 211, [B A 241 & B A 242 (or B A 243)], MIS 204, [MATH 110 or MATH 140], and [SCM 200 or STAT 200].
  • A minimum cumulative GPA of 3.00 earned by the end of the Fall semester of the second year and maintained through to the end of the Spring semester of the second year.
  • Complete the one-time only application to a major on eLion at the start of the Spring semester of the second year.
  • Students must be enrolled as a pre-major in the Smeal College or enrolled in the Division of Undergraduate Studies (DUS).
  • In addition to the above requirements, students not enrolled in the Smeal College of Business who are interested in MKTG (or any other Smeal major) must earn a minimum cumulative GPA of 3.00 at the end of their first year (completion of the second semester) to be eligible to apply for a Smeal major in their second year.

Recommended Academic Plan — Marketing 2006 through 2008

1st Semester Credits
PSU 006 First Year Seminar 1
§ ENGL 015 or 030 (GWS) Composition 3
§ MATH 110 or 140 (GQ) Calculus 4
§ ECON 002 Microeconomics 3
Foreign Lang 4
2nd Semester Credits
§ ECON 004 Macroeconomics
3
§ B A 241 Law or B A 242 Ethics 2
§ MIS 204 Bus Info Systems 3
Foreign Lang or Electives 4-3
Natural Science (GN) 3
3rd Semester Credits
§ ACCTG 211 Fin/Manage Acctg 4
§ B A 242 Ethics or B A 241 Law 2
Foreign Language or Electives 4-3
Gen Education (GA/GH/GS) 3
Global Awareness (GA/GH/GS) 3
4th Semester Credits
§ SCM 200 or STAT 200 (GQ) 4
ENGL 202D (GWS) Bus Writing 3
CAS 100 (GWS) Speech 3
Natural Science (GN) 3
Gen Education (GA/GH/GS) 3
5th Semester Credits
B A 302 Supply Chains 2
B A 303 Marketing 2
Two-Piece Sequence 3
Global Awareness (GA/GH/GS) 3
Health/KINES (GHA) 3
Gen Education (GA/GH/GS) 3
6th Semester Credits
B A 301 Finance 2
B A 304 Manage and Org 2
MKTG 330 Buyer Behavior 3
MKTG 342 Marketing Research 3
Two-Piece Sequence 3
Electives 3
7th Semester Credits
MKTG 445 Global Marketing 3
MKTG 400 Level 3
B A 411 Analyzing Business and Industry 3
Natural Science (GN) 3
Electives 2-4
8th Semester Credits
MKTG 450W Marketing Strategy 3
MKTG 400 Level 3
Gen Education (GA/GH/GS) 3
Electives 3

Bold type requires grade of C or better.

Italics indicates courses that satisfy both major and General Education requirements.

GAU code is used to identify the Smeal College Global Awareness and Understanding requirement.

GWS, GQ, GA, GH, GS, and GHA are codes used to identify General Education requirements.

US, IL, and US;IL are codes used to designate courses that satisfy University United States/International Cultures requirements.

W suffix signifies the course satisfies the University Writing Across the Curriculum requirement.

§ Entrance to Major requirement.

Notes

Students entering Penn State summer/fall 2007 and thereafter are required to earn a grade of C or better in ACCTG 211, B A 241, B A 242, MATH 110 or MATH 140, MIS 204, and SCM 200 or STAT 200.

Marketing (MKTG) Requirements 2005 through 2007

  1. Take all of the following Marketing courses (12 credits) - A grade of "C" or higher is required in all MKTG courses.
    1. MKTG 330 (3) Buyer Behavior [Prerequisite: B A 303]
    2. MKTG 342 (3) Marketing Research [Prerequisite: B A 303; SCM 200 or STAT 200]
    3. MKTG 445 (3) (IL) Global Marketing [Prerequisite: B A 303]
    4. MKTG 450W (3) Marketing Management Policies and Programs [Prerequisites: MKTG 330; MKTG 342]
  2. Select two additional Marketing courses (6 credits) from the following - A grade of "C" or higher is required in all MKTG courses.
    1. MKTG 422 (3) Advertising and Sales Promotion Management [Prerequisite: MKTG 330 or MKTG 342]
    2. MKTG 426 (3) Business Marketing [Prerequisites: MKTG 330; MKTG 342]
    3. MKTG 428 (3) Sales Management [Prerequisites: MKTG 330; MKTG 342]
    4. MKTG 435 (3) Marketing and Society [Prerequisites: MKTG 330; MKTG 342]
    5. MKTG 437 (3) Advanced Retailing and Merchandise Management [Prerequisites: MKTG 330; MKTG 342]
    6. MKTG 440 (3) Services Marketing [Prerequisites: MKTG 330; MKTG 342]
  3. Select one Two-Piece Sequence (6 credits) from the following list
    • Accounting - Select two courses from the following
    • Economics- Select two courses from the following
    • Entrepreneurship- Take the following two courses
    • Finance- Take the following two courses
      • FIN 305 (3) Financial Management of the Business Enterprise
      • FIN 408 (3) Financial Markets and Institutions
    • Information Systems Management- Take the following two courses
      • MIS 390 (3) Information Systems Management and Applications
      • MIS 446 (3) Global Information Systems
    • Insurance - Take the following two courses
    • International Business- Select two courses from the following
      • I B 303 (3) International Business Operations
      • I B 403 (3) International Business and National Policies
      • I B 404 (3) Contemporary Issues in International Business
      • I B 440 (3) Globalization and Its Implications
      • I B 450 (3) Business Environment of Europe
    • Management- Take the following two courses
      • MGMT 326 (3) Organizational Behavior and Design
      • MGMT 471 (3) Strategic Management
    • Management Information Systems- Select two courses from the following
      • MIS 431 (3) Business Data Management
      • MIS 432 (3) Information Systems Analysis, Design, and Implementation
      • MIS 436 (3) Business Data Communications
    • Real Estate- Select two courses from the following
    • Risk Analysis- Select two courses from the following
      • B A 427 (3) Risk and Decisions
      • INS 405 (3) Corporate Risk Management
      • SCM 456 (3) Supply Chain Risk Analysis
    • Supply Chain and Information Systems- Take the following two courses
      • SCM 404 (3) Demand Fulfillment
      • SCM 405 (3) Manufacturing and Service Strategies

In lieu of a sequence, complete a University approved minor

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